communities are isolated from population centers and services, resulting in an
unmet need for cardiovascular disease (CVD) prevention nutrition education.
Twentyeight percent of Wyoming adults report 3 or more modifiable CVD risk
factors. Needs assessment data collected by Extension in 2 southern Wyoming
counties identified a need for CVD-nutrition education addressing healthy
eating, fruit and vegetable intake, heart-healthy diet, and low-fat cooking. In
response, the evidencebased CVD nutrition education program, Eat to Your
Heart’s Content (EYHC) curriculum was selected. TheEYHCcurriculumwasoriginally
developed for older communityresiding women in North Carolina, so it was
revised using Social Marketing Theory (SMT) principles for use as an
Extension-delivered, group-based program. SocialMarketing Theory, a cyclic
process that actively involves the target audience during program development,
has 6 steps: (1) planning, (2) delivery-method selection, (3) material
development, (4) implementation, (5) evaluation, and (6) program revision. For
this project, Steps 2 and 3 involved the administration in the 2 county areas
of a 10-minute survey (print and online) that inquired about positive and
negative programming attributes, participation motivators and barriers,
CVD-related topics of interest, and desired program length.
Delivery Assurance: Project materials is delivered within 15-30 Minutes. Click below to download complete material.