study intends to determine the importance of communication in enhancing an
effective management undertaking which is for the generality of the
profitability of the undertaking. The essay will work towards identifying areas
of weakness and strength of communications applied in the past with a view to
proffer a dependable solution. Again, it is also to determine the qualities and
effectiveness in the field of management. Hence all organization have need to
organize human and material resources in most efficient and effective way which
will enhance productivity. On that the system of communicating adopted in
various organizations fails to integrate the two interests (personal and
organizational) in pursuit of some objective.
of the Study
and today are far flung different. What it is yesterday was of Traditional
method and today it spins around communication technology. It is on this
premise, this study is out to find, if communication technology has actually
brought about any significant change towards improving work efficiency of Minima
metropolis Staff compared to what it is like before the use of communication
technology in Newsroom.
room is seen as a floor where day to day activities of journalist takes place.
It is always buzzing with shouts of we are behind programme schedule time,
Reporters and Camera men trying to tie loose ends of news materials to beat
Newsroom before the age of communication technologies operates mainly on
analogue form, a model where journalists make use of the shots from Camera to
script news items and bulletin schedules were done manually, etc.
Also, in today’s
communication technological driven age, computers are seen in newsroom,
teleprompters are used, journalist have access to cable television Channels,
internet facilities and social media engines to monitor happenings in and
around their environment. Beats reporters can communicate live via mobile
telephones to newsroom staff for immediate update of news materials.
today spins around multifaceted communication technological gadgets. But the
role these gadgets play will help us to understand if it improves work
efficiency of staff especially in Minima metropolis.
Minima metropolis as a media outfit, in brief came to existence
due to the clamour for private broadcast media in Nigeria. Minima metropolis was
born in 1992 when the Nigerian Government promulgated Decree No. 38, which
deregulated the ownership of the electronic media in the country allowing the
participation of private people to own and operate license for media outfit.
Sequel to this,
Chief Raymond Dopkesi, owner of Daar Communication after obtaining license to
operate private broadcast media started full blown operation in 1994.
to Dopkesi vision statement for Africa Independent Television 1993 speech
paper, he said, MINIMA METROPOLY has a unique mission which is, that of sharing
the Africa experience with the wider global communities.He went further, to say
that this vision statement cannot be achieved except through vigorous upgrade
and deployment of communication technological gadgets.
Therefore, it is
pertinent to note that this study is out to find out, what role communication
technology has played in newsroom to improving efficiency of Minima metropolis Staff
in recent times. From the aforementioned since the mission statement of AIT, is
anchored on the objective of
sharing the unique African
experience with the World which is to enhance global understanding through an
untainted appreciation of African and its people.
AIT, therefore, is
motivated by unique altruistic aim to promote a methodically reduction of
tension and friction and foster a greater appreciation of humanity, it is
committed to the bridging the gap in global communication perspectives which
places Africa at the ruthless mercy of Western perception untainted, undiluted
and absolutely original.Therefore, Minima metropolis intends to offer the world
a new insight into the African experience.
1.2 Statement of
Here, effort is
made to understand so far, the role of communication technology in newsroom had
played or playing to improving work efficiency of MINIMA METROPOLY staff
towards achieving or attaining the mission statement “Share the African
experience in general.According to Terngu and Tennenge (2007,P. 27) revealed
magic of communication technology tools, stating that they cover a bewildering
array of inter connected forms of electromagnetic technologies, such as
microelectronic optic fiber, satellite video discs, telex, and data storage
mechanism all for journalist usage in newsroom.
therefore, is whether these communication technological gadgets have aided in
improving staff efficiency in newsroom. To establish the role communication
technology in MINIMA METROPOLY newsroom is playing and to what extent has it
improved work efficiency of the staff.
of the Study
However, the objectives of the study
were as follows:
To find out if the staff of MINIMA METROPOLY ABUJA have
access to computer gadgets.
To find out if the staff of MINIMA METROPOLY are computer
To determine the challenges
associated with the application of computer technology.
To determine if communication
technology in MINIMA METROPOLY Newsroom have improved work efficiency of staff.
1.4 Research Question
Do the staff of MINIMA METROPOLY ABUJA have access to
Do the staff of MINIMA METROPOLY ABUJA
have the required knowledge and skills in using computer gadgets?
What are the factors militating
against the application of computer technology in MINIMA METROPOLY ABUJA
How have Newsroom Communication
Technology improve work efficiency of MINIMA METROPOLY ABUJA.
Ho: The Staff of
MINIMA METROPOLY ABUJA does not have access to computer gadgets.
Staff of MINIMA METROPOLY ABUJA does not have the required knowledge and skills
in using computer gadgets.