EFFECTIVE CUSTOMER SERVICES AS A MARKETING TOOL IN THE BANKING INDUSTRY (A CASE STUDY OF GUARANTEE TRUST BANK PLC GTB)
2,016 marked this research material reliable.
Call or whatsapp: +2347063298784 or email: info@allprojectmaterials.com
EFFECTIVE CUSTOMER SERVICES AS A MARKETING TOOL IN THE BANKING INDUSTRY (A CASE STUDY OF GUARANTEE TRUST BANK PLC GTB)
PROJECT TOPICS AND MATERIALS ON EFFECTIVE CUSTOMER SERVICES AS A MARKETING TOOL IN THE BANKING INDUSTRY (A CASE STUDY OF GUARANTEE TRUST BANK PLC GTB)
ABSTRACT
The aim of this study is to find out by empirical evidence the use of effective customer service delivery as a marketing tool in banking industry by means of analysed reports, interviews and financial summary report over a period of ten years.Also our emphasis is based on banking Industry specifically Guaranty Trust Bank Plc. Achievement in areas of customer service and accredited changing needs of customers sophistication leading to hi-tech banking with information technology occasional by the immense competition the industry has witnessed in the past decade. Throughout the study, the inquired of questions requiring innovation responsiveness, exceptions remain very low and restricted to few concepts such as graphs, ratio, percentage and analysis. This contribution these concepts varies with the higher percentage in theory than in particle. It was also found that there is significant level of product development and product differentiation on customer satisfaction although the instruments used for the study contained mathematical calculations. For the company to attain this level of performance in customer service.
The knowledge of market operation in necessary. Profitability as a financial strategy requires the use of entire market behaviour as a general method of formulation of policies. The use of competitive advantage to quantity customer service problems and to described corporate reputation/image is therefore advocated. Lastly the attention of financial expert designers marketers anthers publishers of textbooks and organizes of marketing services have been drawn to take cognizance of the changing nature of customer service.
TABLE OF CONTENT
CHAPTER ONE
1.1 Brief overview of the subject matter 1
1.2Background of the study 1
Statement of Research problem 3
Significance of the study 5
Hypothesis formulation and research methodology question8
Scope and limitations of the study 10
CHAPTER TWO
Contemporary Developments in Banking 11
The Nigerian Banking perspective 12
Marketing services 14
Customer services delivery an appraisal of the financial sector.20
Customer service in Guaranty Trust Bank Plc 26
Exploring Guaranty Trust Bank Plc profile 33
CHAPTER THREE
Research methodology 50
Restatement of the research question and statistical testing 50
Research design 51
Characteristics of the study population 52
Sample design and procedure 53
Data collection instrument 55
Statistical tools of Analysis employed and why 56
Limitations of the research methodology 62
CHAPTER FOUR
Introduction 63
Analysis of data 65
Representation and Analysis of data According of Research Question. 66
Statistical testing 80
Responses to personal interview 90
DOWNLOAD COMPLETE WORK FOR EFFECTIVE CUSTOMER SERVICES AS A MARKETING TOOL IN THE BANKING INDUSTRY (A CASE STUDY OF GUARANTEE TRUST BANK PLC GTB)
Additional Information
- The Project Material is available for download.
- The Research material is delivered within 15-30 Minutes.
- The Material is complete from Preliminary Pages to References.
- Well Researched and Approved for supervision.
- Click the download button below to get the complete project material.
Frequently Asked Questions
In-order to give you the best service available online, we have compiled frequently asked questions (FAQ) from our clients so as to answer them and make your visit much more interesting.
We are proudly Nigerians, and we are well aware of fraudulent activities that has been ongoing in the internet. To make it well known to our customers, we are geniune and duely registered with the Corporate Affairs Commission of the republic of Nigeria. Remember, Fraudulent sites can NEVER post bank accounts or contact address which contains personal information. Free chapter One is always given on the site to prove to you that we have the material. If you are unable to view the free chapter 1 send an email to
info@researchcub.info with the subject head "FREE CHAPTER 1' plus the topic. You will get a free chapter 1 within an hour. You can also
check out what our happy clients have to say.
Students are always advised to use our materials as guide. However, if you have a different case study, you may need to consult one of our professional writers to help you with that. Depending on similarity of the organization/industry you may modify if you wish.
We have professional writers in various disciplines. If you have a fresh topic, just click
Hire a Writer or click here to fill the form and one of our writers will contact you shortly.
Yes it is a complete research project. We ensure that our client receives complete project materials which includes chapters 1-5, full references, questionnaires/secondary data, etc.
Depending on how fast your request is acknowledged by us, you will get the complete project material withing 15-30 minutes. However, on a very good day you can still get it within 5 minutes!
What Clients Say
Our Researchers are happy, see what they are saying. Share your own experience with the world.
Be polite and honest, as we seek to expand our business and reach more people. Thank you.
Patrick
Student
All Project Materials is a website I recommend to all student and researchers within and outside the country. The web owners are doing great job and I appreciate them for that. Once again welldone.
Keneth
Student
Thank you for everything you have done so far; my communication with you, both by e-mail and whatsapp, has been the only positive point about the whole experience - you have been reliable and courteous in my research work and I sincerely appreciate that.
Mike Olan
Student
You are well rated. Thank you for your being prompt and activeness.
Adedayo
Student
I have been using you people for some time and I can say that you are good because you give me what I want, you don't disappoint. You guys to keep to the standard. You are highly recommended to serve more Researchers.
Ndubuisi
Student
I love all project materials / researchcub.
There are good and wonderful. Nice Work!
People also search for:
effective customer services as a marketing tool in the banking industry (a case study of guarantee trust bank plc gtb), effective, customer, services project topics, researchcub.info, project topic, list of project topics, project topics and materials, research project topics, covid-19 project materials, all project topics, journals, books, Academic writer, accounting project topics.
A Research proposal for effective customer services as a marketing tool in the banking industry (a case study of guarantee trust bank plc gtb):
Reviews: A Review on effective customer services as a marketing tool in the banking industry (a case study of guarantee trust bank plc gtb), effective, customer, services project topics, researchcub.info, project topic, list of project topics, research project topics, journals, books, Academic writer.
The aim of this study is to find out by empirical evidence the use of effective customer service delivery as a marketing tool in banking industry by means of analysed reports, interviews and financial summary report over a period of ten years.Also our emphasis is based on banking Industry specifically Guaranty Trust Bank Plc. Achievement in areas of customer service and accredited changing needs of customers sophistication leading to hi-tech banking with information technology occasional by the immense competition the industry has witnessed in the past decade. Throughout the study, the inquired of questions requiring innovation responsiveness, exceptions remain very low and restricted to few concepts such as graphs, ratio, percentage and analysis. This contribution these concepts varies with the higher percentage in theory than in particle. It was also found that there is significant level of product development and product differentiation on customer satisfaction although the instruments used for the study contained mathematical calculations. For the company to attain this level of performance in customer service.
The knowledge of market operation in necessary. Profitability as a financial strategy requires the use of entire market behaviour as a general method of formulation of policies. The use of competitive advantage to quantity customer service problems and to described corporate reputation/image is therefore advocated. Lastly the attention of financial expert designer.. accounting project topics
EFFECTIVE CUSTOMER SERVICES AS A MARKETING TOOL IN THE BANKING INDUSTRY (A CASE STUDY OF GUARANTEE TRUST BANK PLC GTB)